West Coast rapper YG isn’t here for H&M – at all. The hip-hop star has hit up social media to show his disgust in the popular brand.
YG went to Twitter this week with a direct message to the H&M folks.
— YG (@YG) January 9, 2018
Atlanta rapper Lil Yachty‘s already co-signed YG’s stance.
On god https://t.co/oJuZYiuRf4
— king of the youth (@lilyachty) January 9, 2018
Earlier in the day, H&M issued a statement apologizing over an insensitive ad campaign.
The announcement came hours after crooner The Weeknd cut ties with the company over its advertisement.
— The Weeknd (@theweeknd) January 8, 2018
Over the last 48 hours, celebs have bashed H&M and unleashed their emotions.
Sad @hm I can’t fucking believe a company of y’all status should play with our culture like this…. from me and my community FUCK YALL & FUCK YALL APOLOGIES 🤬🤬🤬 #BoycottHM Crazy shit is a lot people still gone shop in H&M 😞…. This no different from @newsweek posting a disrespectful picture of Doctor King. NEVER GET MAD JUST STOP SUPPORTING THEM….. This ain’t a white black thing!!!! FYI Black and White people only exist in America.
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?