[After sparking a viral movement by attending last year’s ARIA Music Awards in an unforgettable cocoon outfit and then getting turned down this year with a live baby outfit, music newcomer Wentworth talks to SOHH about the experience.]
Last year, after a number of years, we decided to launch myself as a musician and as a brand. So I birthed myself with my team from a 2.6 meter-high cocoon onto the ARIAS red carpet. That got million of views on it and a number of Buzzfeed articles and the real funny thing about it is that it was so organic.
We had no PR behind it. The team was only about 45 people and we didn’t really know what we were doing in terms of gaining media exposure.
It was such an organic idea and process with that one.
— Sydney Confidential (@SydConfidential) November 26, 2015
I think that people are so conservative these days and you should look at the Australian music industry at the moment. This year, when The Veronicas stood up at the ARIAS as the loose cannons of the industry? I’m seeing that and thinking, “Who the h*ll do you think you are? You are not challenging anybody. You are not putting out anything different. You’re using body paint which was trending maybe five years ago.”
Nobody is getting any added benefit. You’re not moving us forward at all. It’s so conservative. Just doing what I’m doing and having been through what I’ve been through in my life, I feel like I disrupt as an outsider.
So I’m excited to be able to bring that to the public sphere.
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