Gossip radio personality Wendy Williams is set for a TV run as her show has been approved to air this summer.
The decision comes after a test-run of “The Wendy Williams Show” last year.
Daytime strip had a six-week test run last summer on Fox-owned stations in New York, Los Angeles, Dallas and Detroit. After shopping the skein to stations during the past few months, show has lined up clearances on stations covering 70% of U.S. TV households, including all the top 20 markets, Debmar-Mercury toppers Mort Marcus and Ira Bernstein confirmed Monday. (Variety)
The show’s success caught the attention of various networks.
“Rather than commit to an untested show based on the premise of a five-minute sales tape, stations across the country have eagerly sought out ‘The Wendy Williams Show’ because they know it works extraordinarily well, based on the stellar ratings and tremendous buzz it generated last summer,” Mort Marcus, co-president of Debmar-Mercury, said in a statement. (TV Week)
Television scheduling has already begun.
Wendy Williams will premiere this July, and will be taped live daily in New York City at All Mobile Video, the facility where CBS Television Distribution’s “Montel Williams” was taped, said Lonnie Burstein, Debmar-Mercury’s executive vice president of programming. (Broadcasting Cable)