Reason 2: It Was All A Pepsi Dream
The second reason you should go see Uncle Drew is because this is actually the result of a Pepsi promotional campaign which proved to just really stick with fans and blossom into something even greater. A few years back, Kyrie Irving made his Uncle Drew persona a popular figure with a series of video clips and while it initially seemed like a one-off, the references to Uncle Drew stuck everywhere – from game highlights and in-game commentary to ESPN Sport Center broadcasts. Watch what seemed to only be a quirky soda campaign turn into a full-fledged blockbuster-bound hit.