In this week’s Pulse Report, we’re going to look at how Tyler, the Creator and Lil Wayne are making Mountain Dew look like the new Reebok, check out why T.I.‘s Hustle Gang isn’t getting any love, pay homage to the late Chris Kelly of Kriss Kross and oh SOHH much more!

[Editor’s Note: The views expressed in this column do not necessarily reflect those of SOHH]

1. Don’t Do The Dew


What the hell is going on with Mountain Dew these days? Have these mothersuckas really have turned into the new Reebok? Think about it for a second. First we have Rick Ross getting protested on about that Molly and bringing a woman home to enjoy that thang, oh yeah, while she didn’t even know it, then you have Tyler, the Creator and Lil Wayne pretty much following suit. The Lil Wayne situation is completely different from what happened with Tyler but the bottom line is no endorsement deal is safe anymore. LOL. What happened with Rick Ross and Reebok has made any and every upset person feel like they can go after the big companies for any and everything. Let’s start first with the Tyler, the Creator situation.

Tyler, the Creator, Mountain Dew & The Racist Ad:


An online video promoting Mountain Dew that stars members of the Los Angeles-based hip hop collective Odd Future is being called racist and misogynistic. The 59-second ad depicts a detective drinking a Mountain Dew while prodding a bruised and beaten white woman to pick out her attacker from a lineup of four black men – members of Odd Future – and a goat. The ad first appeared on Odd Future’s YouTube channel and has since been taken down. It’s unclear what role Mountain Dew had in producing the spot and the video does not appear on Mountain Dew’s official Facebook page or website. But Odd Future musician Tyler the Creator said in a recent interview that he met with company representatives about his idea for a goat commercial and got it budgeted. (NBC Bay Area)

Lil Wayne, Mountain Dew & Emmett Till:


The family of Emmett Till says a letter from Lil Wayne fell short of an apology for his crude reference to the civil rights martyr, and they want a meeting with the rapper and representatives from PepsiCo to discuss their commercial partnership. A publicist for the Rev. Al Sharpton says he is attempting to arrange a meeting between the parties to work out differences over Wayne’s vulgar reference to Till in a song lyric. Wayne has a contract to promote PepsiCo product Mountain Dew. (USA Today)

SMH. You can’t even blame Tyler, the Creator or Lil Wayne though, they’re just doing what they feel is funny and clever. We’re starting to see a very interesting shift as these major companies are going to have to really look at what they’re putting their money into. If you want to be a part of the hip-hop community, you have to take the good with the bad. Don’t just turn your back on a paid spokesperson when the going gets tough.

NEXT: No Chief’s Around Here

2. No Chief’s Around Here


LOL! What was T.I. thinking about with his Hustle Gang “Get Dough Or Die” artwork? Let’s be honest, what the hell is Hustle Gang/Hu$tle Gang? Gangs aren’t even hot anymore, so why would T.I. really try to make a few bucks off of that? Anyway, it seems as though his artwork and the project, overall, isn’t catching much love on the mixtape sites like DatPiff.com. Y’all might be hyped to get your hands on it, but if you’re anything like these doggies, you might be better off passing:

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NEXT: Moment of the Week

3. Moment of the Week: Kriss Kross’ Chris Kelly Dead At 34

I don’t care what anyone has to say about their music being overrated or even corny, what Kriss Kross brought to the rap game is something that we saw in Bow Wow, Lil Romeo and all those Willow Smith, Young Money kids and every other label trying to sign young talent. I still can’t believe Chris Kelly’s dead. Who cares if there was really going to be a Kriss Kross reunion or not, it’s just a hard fact to deal with, especially being a product of those 90’s rap tunes. Damn. Rest in peace Chris.

Rapper Chris Kelly of 1990’s rap group “Kris Kross” was found dead on Wednesday evening. According to the Fulton County Medical Examiner, Kelly was discovered unresponsive at his home. He pronounced dead at Atlanta Medical Center – South Fulton shortly after 8 p.m. The cause of death has not yet been determined. No further details were immediately released. (11 Alive)

Damn. I’m a little choked up to be honest with y’all. It’s always bad when anyone, young or old, passes away but when it’s someone that’s had an impact in your life, especially as a punk kid? That’s tough. Pay homage and listen to some Kriss Kross tunes this weekend.

NEXT: Mrs. Butterworth

4. Mrs. Butterworth: Tia & Tamera Mowry


Shut up! LOL! If you didn’t have a crush on those Tia and Tamera Mowry twins back in the 1990’s, then you’re bugging. That “Sister, Sister” show was money and to have those two light-skinned sexy sisters on my little 13-inch television set in the mid-1990’s made weeknights worth staying up for by completing my homework and eating those nasty vegetables. LOL. Not the most stunning “sexy” photos, but they’ll have to do.

SMH. J. Cole was right, both of ’em at the same time with name tags on those tatas! LOL.

NEXT: Rappers Say The Darndest Things

5. Rappers Say The Darndest Things


It’s rare, but y’all know when I only have one big “STFU” Honors a.k.a “Rappers Say The Darndest Things,” it’s something major and big. M-e-t-h-o-shut-the-BLEEP-up! Method Man, are you really going on a tirade against Macklemore of all doggies? Really? Over a so-called crowd dance that “you” started? SMH. I can’t even respect you right now for that. For one, aren’t you the doggy that had some disgusting x-rated pics leaking online a few weeks ago? Second, aren’t you the doggy that’s too busy for a Wu-Tang reunion because you’re working on your own album? How’s that How High sequel coming together? Before y’all think I’m hating, just realize the audacity of Method Man to call out Macklemore, a rapper I don’t really care too much about personally, for something that’s so dumb. Are you really beefing over a dumb crowd walk dance? Really, METH!? Sit down, gramps.

“The reason why I brought the music down — I was watching MTV not too long ago and there was a rapper on stage. This motherf*cker had a lot of energy. I was really, really enjoying his performance,” Mef told the crowd. “I think his name was Macklemore. Don’t get me wrong, that motherf*cker can rhyme. But as I’m watching his performance, I see this motherf*cker do something that just pissed me off. He tried to actually walk on top of the crowd’s hands. I started that sh*t! That’s my sh*t! Don’t get me wrong. When Macklemore comes to your city, y’all show him all the love that y’all showed Red and Mef. But if that motherf*cker tries to do my walk on the crowd thing, I want Denver, Colorado to drop his a** like a bad habit.”

***WEEKEND TIME! No excuses, everyone should be going out and seeing “Iron Man 3” this weekend and praying, along with me, for my New York Knicks to finally wrap this thing up with the old a** Boston Celtics! LOL. Enjoy the weekend, y’all, I’ll see y’all on Tuesday! –BB***