Odd Future leader Tyler, the Creator is the latest hip-hop artist to speak out on rap mogul Jay Z‘s newly launched Tidal music streaming service.

Although supportive of Jay’s plan, Tyler explained what may have hurt the launch and what could help it overcome early struggles.

“I get the concept of artists taking their sh*t instead of having that weird middle man. But because he got all of the biggest names in the world, it came off as weird. I think that’s why people were turned off. He gotta get an underdog in there that’s not all No. 1s to say, “Hey guys, I’m kind of one of you, this is actually kinda cool.” That’s all they gotta do, because the idea makes sense.” (Billboard)

Check out what Jay Z’s father-in-law said about Tidal on the next page…

Jay’s new father-in-law Richard Lawson spoke out on the Tidal launch this week and co-signed its mission.

“Man, we’ve been knowing each other for 33 years,” Lawson said in an interview referring to Tina Knowles. “We’ve been like family, you know? [Me and Jay Z?] We couldn’t be tighter. My family, their family, we’re one. It really is a blessing. I’m really grateful for the fact it’s a united family. [Jay Z’s new company is] Tidal. Everybody out there, buy Tidal because it’s the new thing but it’s the right thing. Now the musicians will keep the money. The people who create the music will keep the money. That’s the beautiful thing.” (TMZ)

Despite his respect for Young Hov, rap veteran Sir Mix-A-Lot questioned the business aspect of Tidal this week.

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“I’m a big Jay Z fan, but I want to know per million streams how much you’re paying out. He’s charging double Spotify. Honestly, I just want to see young artists get paid.” (Complex)

Reports this week claim Jay Z may release a long-awaited joint album with R&B wife Beyoncé exclusively through Tidal.

The long-rumored Beyoncé and Jay Z joint album will reportedly be released exclusively on Tidal, according to DJ Skee. The host of Skee TV revealed last September that the couple was working on an album together. In his latest segment on Skee TV, the DJ reports that sources have told him the album is “nearing completion.” (Huffington Post)