Canadian hip-hop artist Tory Lanez is showing the power of social media. The rap crooner has decided to reward his loyal fans for liking an Instagram post with new music.
Lanez went to Instagram Thursday to promise to premiere his new “Melee” tomorrow.
Earlier in the week, Lanez vowed to drop new audio heat if one of his posts reached 100,000 likes.
Lanez went to Instagram last weekend with a shot of himself hanging out alongside Khalid and plugged the idea of a collaboration.
Over the weekend, Tory revealed he would start allowing his social media followers determine how he puts out new music.