Tory Lanez Just Gave Artists The Weapon To Defeat Labels + Spotify

Written By Cyrus Langhorne

'I can't believe I did this s**t'

Rap crooner Tory Lanez wants big respect placed on his name. The hip-hop star has stepped up to speak on his When It's Dark NFT rollout and how his desperation tactic is the biggest victory for every independent artist around the world.

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Tory Lanez Just Gave Artists His Blueprint To Win

TL went to his Instagram page and kept things 100 on his recent behind the scenes struggles. Lanez acknowledged the industry blackballing his presence on digital streaming services’ playlists had him seeking a higher power for guidance.

“They took every single avenue away from me. They took the playlists away from me – and you know what I said, bro? I said, ‘This isn’t on me. This isn’t a me thing anymore.’ This isn’t a Tory versus the world. You know what I did? I immediately went to praying. I immediately went to straight praying. I said, ‘God, show me a way. Show me what I can do here. Show me a way. Show me something that’s different.’ When the world is standing against me, show me a different way. And I prayed, I kept praying, kept praying, kept praying and God told me he was going to bless me a thousand times over to the point I’m praying – it’s like God starts speaking through me – they was blocking me in every type of way. And for a second I said I wasn’t going to question it – every time they tried to stop me, I kept praying. I kept going.”

Lanez didn’t stop there. Tory continued to explain how his launch of his first-ever NFT album benefited both himself and loyal fans. TL further detailed how this power move ultimately could take down the record labels and streaming giants and empower musicians.

“If y’all not fully understanding let me explain this to you. 1 dollar for the NFTs, right? I sold these sh*ts to my fans for 1 dollar. People came. Some people bought 20, some people 5. Some people bought 60. I doesn’t matter how much you bought, it was only a dollar. For 60 bucks, you bought 60. I need y’all understand. One of those copies is going for 50,000. 60,000. And these are sold. Go look at the list right now. See how small the seller’s list is getting. Y’all understand what the f*ck is going on? I just cracked the f*cking industry. Y’all don’t understand I just cracked this sh*t? This whole sh*t is over. I cracked the whole sh*t. It’s over. No more middleman. All y’all artists out there, f*ck the label. F*ck the n*gga telling you I got you for this day on Spotify. F*ck that. Y’all gonna get paid and your fans are gonna get paid. They’re coming to you, why? Because y’all making money together. It’s the digital trap house, welcome n*ggas. Your f*cking welcome. We here. You understand why I’m going so crazy? I can’t believe I did this sh*t my f*cking self.”

Tory Lanez Actually Sold A Milli

Earlier in the month, Lanez announced his newly released NFT project literally sold out in less than 60 seconds.

TL went to his Instagram page to break the massive news to followers. Lanez announced his million copies actually disappeared in under a minute.

“1 MILLION COPIES SOLD IN 57 SECONDS πŸ”₯πŸ”₯🀯🀯πŸ”₯🀯πŸ”₯🀯πŸ”₯πŸ”₯🀯🀯🌎🌎🌎🌎🌎🌎REVOLUTIONARY….. HISTORICAL … INNOVATIVE & A HUGE SUCCESS πŸ”₯🀯🀯🀯πŸ”₯ #WhenItsDark E-NFT SOLD THE F*CK OUT !!!! #LOMO THANK U …. #EMMERSIVE .. THANK U !! #VINCOTHANK YOU !!! πŸ˜ˆβ˜‚οΈπŸŒŽπŸ”₯πŸ”₯πŸ’΄πŸ₯²…I’m at a LOST FOR WORDS !!! I’ve never sold this much music so fast !!!πŸ₯²πŸ₯²πŸ₯²πŸ˜ˆπŸ˜ˆ I GUESS WHEN U CUT THE BULLSH*T OF THE MIDDLE MAN , U BECOME KING !!! 🀯πŸ”₯🀯πŸ”₯🀯πŸ”₯🀯🀯🀯”

Tru Life, Toosi + More Co-Sign Tory Lanez’s Cassidy Diss Song

Hours prior, Lanez hit up his Instagram page to share a clip from his must-see When Its Dark NFT freestyle. Tory credited hitting nearly 11 million followers for giving him the motivation to drop the visual.

“YOOO I JUST HIT 10.8 MILL FOLLOWERS 🀯😈πŸ”₯πŸ”₯πŸ”₯πŸ”₯!!!!!! HERES A TREAT FOR MY NEW (UMBRELLAS THT JUST GOT HERE ) β€œWHEN ITS DARK (E-NFT)”FREESTYLE πŸ”₯😈πŸ”₯πŸ˜ˆπŸ’΅β˜‚οΈπŸ€―πŸ€―β›±β˜‚οΈπŸŒŽπŸ”₯πŸŒŽβ˜‚οΈπŸŒŽπŸ”₯ OUT NOW !!!!! LINK IN BIO #OneUmbrella2021

Almost immediately, the video ignited more than 1.5 million IG views and an endless amount of comments section co-signs.

“she make it clap I got the strap. 21 gats…..” -Lil Mabu

“πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯” -Toosi

“πŸ₯£πŸΎ” -Tru Life

“You the Goat lil bro “best RAPPER OF ALL TIME” yea I said it you can quote me on that b*tches!!!! β˜”οΈπŸŒŽπŸ˜ˆ” -Davo

“πŸ”₯πŸ”₯πŸ”₯” -Jenna Shea

“I’ll steal a n*gga flow! And what!!!?…..πŸ˜ˆπŸ˜ˆπŸ˜ˆπŸ€£πŸ€£πŸ€£πŸ‘πŸΎ” -Nelly Jean

“Go crazy” -Stunna 4 Vegas

“& what πŸ”₯πŸ”₯πŸ”₯” -Guapdad 4000

Tory Lanez Pretty Much Responds To Cassidy

Lanez did much more than just drop some new music ahead of his When It’s Dark NFT dropping. Tory released his freestyle’s visual treatment and referenced having zip-zero problems jacking anyone’s style and flow – notably rap rival Cassidy‘s.

“I’ll steal a n*gga flow, and what? P*ssy! N*gga, and what? … Old n*ggas talking and I ain’t hearing them. I’ll leave Cass’ body in the same casket his career is in – you was in hotels with R. Kelly, we should flame you up.”

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Written by Cyrus Langhorne

VP of Digital Content. Catch me clocking in steady work on Call of Duty when not covering everything hip-hop 24/7. Rap goats? Action Bronson and Curren$y.

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