Top Dawg Entertainment’s Anthony “Top Dawg” Tiffith is ready for an explosive 2017. The hip-hop boss has promised to have protégés Kendrick Lamar and ScHoolboy Q‘s new albums to soon reach the masses.
This past weekend, Top Dawg revealed K. Dot’s untitled new album would arrive ahead of ScHoolboy’s project.
Last week, ScHoolboy added some anticipation for Lamar’s album.
Immediately following the release of “HUMBLE” though, fellow TDE rapper Schoolboy Q decided to let the hat out of the bag on his Snapchat & confirm that Kendrick does have a new album on the way. “When you got the whole album and can finally put your jam on snapchat” Q captioned. And from that caption, it kinda sounds like the album is already finished. (HNHH)
A few nights ago, Lamar surprised fans with his new “Humble” single and music video.
The song, less exploration of contrition on the part of Lamar than an instruction to his peers, picks up a thread NPR Music first examined following that album teaser: how the “best rapper alive” might explore the theme of God, religion and personal growth. (In the previous non-album single, “The Heart Part 4,” Lamar stuck to a similar narrative: “Tell ’em that God comin’.”) (NPR)
Earlier this year, Kendrick dished out details on what approach he’d take on his next album.
‘To Pimp a Butterfly’ was addressing the problem. I’m in a space now where I’m not addressing the problem anymore,” he said. “We’re in a time where we exclude one major component out of this whole thing called life: God. Nobody speaks on it because it’s almost in conflict with what’s going on in the world when you talk about politics and government and the system.” I wondered if the new record would engage directly with that conflict. “It’s very urgent,” Lamar replied. (NY Times)