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NFL superstar Tom Brady is more hip-hop than you think. This week, the New England Patriots quarterback relied on rap mogul Jay Z to promote apparel.

Brady went to Facebook Wednesday (October 5) and channeled Young Hov’s 2003 The Black Album for a hat announcement.

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Young Hov raised eyebrows this week after showing off a “Retired Drug Dealer” hat in New York.

Jay Z proudly flaunted his former occupation on his head Wednesday while walking around Manhattan. Of course, he’s heard all the criticism about the fact he used to sling drugs back in Brooklyn’s Marcy Projects — so, he’s obviously not sweating his haters. Can’t say Jay forgets where he came from, but you gotta acknowledge how far he’s come. (TMZ)

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Last week, Jay made headlines after partnering up with Hollywood powerhouse The Weinstein Co.

The pact is a two-year overall deal in which TWC will have first-look options with Shawn “Jay Z” Carter to produce television and film projects, both scripted and unscripted. Projects under this deal are already in development and will be announced in the coming weeks. The rapper turned mogul’s past film credits include producing Will Gluck’s Annie remake, co-producing Chris Rock’s Top Five and executive-producing Baz Luhrmann’s The Great Gatsby. (The Hollywood Reporter)

He issued a statement and revealed what fans could expect from the partnership.

“I’m excited to tell stories from real-life prophets who, through their struggles, have changed the world for the better and others whose stories are filled with fantasy and delight,” said Jay Z in a statement. “Harvey and David are visionaries, both of whom have done this time and time again. I’m already passionate about what we currently have in the pipeline, and I’m looking forward to discovering others.” (The Hollywood Reporter)