The Internet’s Most Hilarious Kanye West & Lil Pump “I Love It” Memes

The Internet never takes a day off. Immediately following Kanye West and Lil Pump‘s new “I Love It” video premiere, social media has jumped at the opportunity to turn the must-see visual into an endless stream of memes.

Since Friday morning, memes likening Ye’s attire to a couch to video game characters have flooded Instagram and Twitter.

I can't believe Tom Brady was in the new Kanye West + Lil Pump music video pic.twitter.com/bmusnusmom

— Admiral Squishy 🌼 (@Ramwoc87) September 7, 2018

why Kanye and Lil Pump look like Roblox characters in their new video 😭 pic.twitter.com/Dl4ftjUglF

— 👟 (@yeezyboosts) September 7, 2018

"its gore tex" pic.twitter.com/YmjjkwJ7iv

— Seinfeld Current Day (@Seinfeld2000) September 7, 2018

Thank you @kanyewest @lilpump pic.twitter.com/1ZBPqdFjQ5

— Charles (@crohl5) September 7, 2018

I Love it @kanyewest @lilpump pic.twitter.com/xyACJVK77Y

— JAPPA (@JasperBoerstra) September 7, 2018

https://twitter.com/shelleyeeeah/status/1037946542311624704

Why @kanyewest and this dude… @lilpump (yes, no?) built like Roblox? pic.twitter.com/KTFDg1jFrG

— Gaius 🇬🇭 Normanyo (@relevant_roman) September 7, 2018