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The Internet’s winning streak remains flawless. Social media has decided to flame rap star Kanye West and Adidas following rival brand Nike’s bold move to use outspoken Black Lives Matter activist Colin Kaepernick in its new Just Do It campaign.

Over the past few hours, memes have gone viral of people trolling Adidas with a Yeezy meme.

Over the last 24 hours, various hip-hop artists have rallied behind Nike and Kaepernick’s new campaign.

On Sunday, Colin hopped on social media to share a shot from his new campaign.

Believe in something, even if it means sacrificing everything. #JustDoIt

A post shared by colin kaepernick (@kaepernick7) on

Nike’s relationship with CK goes back nearly 10 years.

Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. The company had not used him in the past two years. “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN. Other athletes in the “Just Do It” campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James. (ESPN)