The Internet’s winning streak remains flawless. Social media has decided to flame rap star Kanye West and Adidas following rival brand Nike’s bold move to use outspoken Black Lives Matter activist Colin Kaepernick in its new Just Do It campaign.
Over the past few hours, memes have gone viral of people trolling Adidas with a Yeezy meme.
https://twitter.com/BenjaminEnfield/status/1036848170679066624
See the differences, now any Questions??? #kanyewest #slaverywasachoice #addidas #justdoit✔️https://t.co/O3xeYjkAZm pic.twitter.com/Fdhy9UKYkU
— RightOnTV (@RightOnTV) September 4, 2018
Firstly your 455 should of being boycotting @adidas from birth. Secondly history repeats so all yall stuck in the system yall the slaves that CHOOSE to stay & all you revolutionary minded outlaws making noise every min of everyday its in your DNA #SlaverywasaChoice pic.twitter.com/3WfSrTK3gk
— New U.B.I.A. (@NewUBIA) September 4, 2018
Over the last 24 hours, various hip-hop artists have rallied behind Nike and Kaepernick’s new campaign.
Leveling up! 📸 @MeekMill @Kaepernick7 pic.twitter.com/nDV6kjzUZv
— SOHH (@sohh) September 4, 2018
Speak on it, Deuce! 📸 @2chainz pic.twitter.com/JfRgwyJ4wH
— SOHH (@sohh) September 4, 2018
Now THIS is how you level TF up!!! Super big congrats @Kaepernick7 @Nike 📸 @Tip pic.twitter.com/018FKNbfvl
— SOHH (@sohh) September 3, 2018
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
On Sunday, Colin hopped on social media to share a shot from his new campaign.
Nike’s relationship with CK goes back nearly 10 years.
Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. The company had not used him in the past two years. “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN. Other athletes in the “Just Do It” campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James. (ESPN)