Top Dawg Entertainment head Anthony “Top Dawg” Tiffith has provided an update on protégé Jay Rock‘s highly-anticipated 90059 album revealing it would suffer a setback unless fans met his pre-order goal.
Top Dawg alerted fans of Jay’s album release date being determined by them on Instagram this week.
Following the announcement, he told fans the pre-order goal had nearly been met.
Jay Rock released the artwork and a link to pre-order his album on Twitter Tuesday (August 18).
Bout that time… 1st dawg off the leash #PreOrder now @JayRock #90059 https://t.co/exHYh64kGC #TDE pic.twitter.com/yteojfhdDO
— TOP DAWG ENT (@TopDawgEnt) August 19, 2015
The West Coast native broke news about his new album on social media earlier this month.
https://instagram.com/p/6GpcY6jSBC/?taken-by=jayrock
Although he did not lock in a date, TDE’s ScHoolboy Q revealed the follow-up to last year’s Oxymoron would arrive after TDE’s Jay Rock released his studio album in a now-deleted Twitter Q&A session in June.
That is a BS move from TDE! Pressuring people to pre-order or it will get pushed back? F that. What a snake.
True
This dude must have forgot back in the day’s there was no pre order. Just put that music out
so does this mean they know the kid has no real buzz compared to the other TDE dudes?