Grammy-winning rapper T.I., Nipsey Hussle and Waka Flocka aren’t here for H&M. The trio have come forward to share their disgust in the clothing company for making a poor decision in an advertising campaign.
Tip, Nipsey and Flocka all took to Instagram Monday (January 8) to unleash their fury.
Sad @hm I can’t fucking believe a company of y’all status should play with our culture like this…. from me and my community FUCK YALL & FUCK YALL APOLOGIES 🤬🤬🤬 #BoycottHM Crazy shit is a lot people still gone shop in H&M 😞…. This no different from @newsweek posting a disrespectful picture of Doctor King. NEVER GET MAD JUST STOP SUPPORTING THEM….. This ain’t a white black thing!!!! FYI Black and White people only exist in America.
— The Weeknd (@theweeknd) January 8, 2018
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?
Earlier in the day, social media clapped at H&M for its insensitive ad.
TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ Alright #Roommates, a lot of people are up in arms about a photo that has been going around from the #H&M website. _____________________________________ The photo is of a black boy who is wearing a "monkey" hoodie for #H&M. _____________________________________ People are extremely upset that the people in charge of the shoot chose to put the black boy in the green sweater as opposed to the other sweaters pictures in the collection. [SWIPE] _____________________________________ We have verified that these pictures are indeed on the #H&M #UK website–but what do y'all think #Roommates? Are people reaching, or are they absolutely right in being upset?
The popular clothing line immediately low-key apologized in the comments section of its IG page.
Back in November, rap star Nicki Minaj‘s winter campaign ad for H&M went live.
In the Johan Renckhe-directed ad, the rapper, 34, and the actor, 36, play parents to a little girl who’s told a bedtime story from Williams’ imaginative improvisations. The star’s on-screen daughter is transported in the touching tale and explores a parallel universe in search of the evil brother of Father Christmas, played by actor John Turturro. (People)