Grammy-winning rapper T.I. is leading the movement to culturally check some of the biggest luxury brands in the world. The King of the South has stepped forward to single out Prada over recently pulling racially insensitive and offensive products.

Tip went to Instagram last night (February 8) and went in-in on Prada recently finding itself in a blackface nightmare.

Yesterday, King of the South T.I. unloaded some insane smoke on Gucci for its own blackface controversy

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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#FuckGucci 7pm we LIVE

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Heading into the weekend, hip-hop artists Soulja Boy and Safaree Samuels officially announced they are boycotting Gucci.

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