Hustle Gang leader T.I. protégé Doe B‘s legacy carries on into 2014 with the new release of his “Neva Had” music video.
The new Childish Major-produced visual premiered online over the weekend.
Though tragically slain back in December, former Grand Hustle signee Doe B’s work still lives on as visuals for his track “Neva Had” (produced by Childish Major) dropped today (Apr. 12). Featuring the Alabama rapper clad in all white and Gucci, the 1st Impressions-directed video finds the rapper reflecting on harder times as he enjoys the lap of luxury. “Neva Had” was included on Doe B’s Baby Jesus mixtape, and his D.O.A.T. 3 mixtape was released earlier this month. (VIBE)
Recently, Hustle Gang head T.I. spoke to SOHH and said Doe left a seemingly endless amount of music upon his December passing.
“Oh absolutely. We literally have hundreds of songs and this is not with the material that’ll be prepared right now for the album,” Tip told SOHH’s Nikita Rathod when asked if more music is to come. “The thing is right now, the way we artists stay alive is with music, our music submitted and accepted by the public. Now if we were to try and do it one song at a time it would take us a lot longer to solidify his legacy. Because right now, kids are extremely critical and they’re very smart about music and listening to music that they give authenticity to.” (SOHH)
Tip also explained the strategic approach to putting out Doe’s music and why Hustle Gang would not force a studio album onto store shelves.
“Before a kid is to say “this is dope” he needs to have heard several records from this particular artis. We got to give them a body of work, the body of work has to presented, marketed and platformed properly. From the success of that you then leverage yourself to a position where you can drop a single and introduce an album.” (SOHH)
Tip and Grand Hustle released Doe’s Definition of a Trapper 3 mixtape earlier this month.
Doe B releases his first posthumous release called Definition Of A Trapper 3. The late Grand Hustle signee rocks the mixtape with Trae Tha Truth, Young Dro, Boston George and more. Production comes by favorites M16, 808 Mafia, K.E. On The Track, among others. (Bandmine)
Check out the music video: