Grammy-winning rapper T.I. is coming to the rescue for people struggling to find luxury fashion options outside of Gucci, Prade and Moncler. The King of the South hit up social media this weekend to encourage fans to start donning some black-owned stitches.

Tip started things off by dragging Moncler for its own connection to blackface apparel controversies.

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Served Fresh Fashion with a Message @servedfresh #BlackOwned

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