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Grammy-winning rapper T.I. is d-o-n-e. The hip-hop veteran has released an epic series of smoke aimed at high-end luxury brand Gucci following a blackface sweater controversy.

Tip went to Instagram Friday (February 8) and didn’t hold back on explaining why he would no longer support the iconic fashion company.

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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#FuckGucci 7pm we LIVE

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This week, Gucci issued a public apology for having a controversial blackface-looking sweater on its website.

Once the pics went viral, social media immediately erupted with reactions to Gucci’s attire.

The sweater reportedly came with a price tag of around $1,000.

Shopping website Spring says the black balaclava knit top is “inspired by vintage ski masks”. It adds: “The Fall Winter 2018 runway show space reflected the stark environment of an operating room, emulating the theme of the collection where reconstructing materials and fabrics created a new identity.” The website, which advertises the top for $890, said its balaclava-style added a “mysterious feel”. (The Sun)