Grammy-winning rapper T.I. isn’t here for the fake and short-lived boycotting. The King of the South has once again encouraged people of color to resist supporting controversial brands like Gucci and Burberry.

Last night, Tip hit up Instagram to point out how celebs like Elton John and George Clooney have boycotted a line of luxury hotels over anti-gay policies.

In March, G-Unit boss 50 Cent acknowledged he is still not supporting Gucci weeks after its blackface sweater drama.

In a recent interview, Atlanta rapper Future explained why he won’t cancel Gucci just yet.

“I bought Gucci before it got cancelled. So I’m still going to wear it. Because that’s my money. If you want to give me my money back, then we can talk – you can buy my clothes back if you don’t want me to wear it. I don’t feel like they did [the blackface sweater] out of ill intentions, but it ain’t for me to judge. Everybody always wants to judge somebody before having a real conversation with the designer. Without having a real conversation with the designer, y’all don’t know the background of the designer. The designer mama could be black, the designer daddy could be black, they don’t even understand. They’re just going off what somebody say off a comment. I can’t go off a comment. I just don’t know how to do it. That would be ignorant of me.” (Streetz Atlanta)

Recently, footage emerged of fellow Atlanta rapper Soulja Boy announcing he’s done supporting Gucci.

“Gucci bandana – hold the f*ck up! N*gga Gucci canceled! F*ck outta here! I forget, Gucci racist as f*ck, n*gga! Man, y’all got me f*cked up. Gucci put out that racist a** sh*t, that blackface sh*t on that sh*t, man f*ck Gucci! On my mama! I spent over a million dollars on Gucci in the last ten years n*gga they can suck my d*ck with that racist sh*t!” (TMZ)