The head of Starbucks is keeping it 100 on what turned into a headline-generating disaster for the iconic coffee franchise. Kevin Johnson has issued a formal video apology acknowledging last week’s viral Philadelphia location arrest of two black men.

In a new Facebook clip posted Monday (April 16), Johnson took personal responsibility for the mismanagement and practice which resulted in the arrest.

“I’m Kevin Johnson, CEO of Starbucks. I want to follow up on the letter I published yesterday to all Starbucks customers and my Starbucks partners regarding the incident that occured in the Philadelphia area store last Thursday. I want to being by opting a personal apology to the two gentlemen who were arrested in our store. What happened and the way that incident escalated and the outcome is nothing but reprehensible and I’m sorry. I want to apologize to the community of Philadelphia and to all my Starbucks partners. This is not who we are and it’s not who we’re going to be. We’re going to learn from this and we will be better for it. Now certainly as I have been reviewing the situation, understanding with over 28,000 stores around the world that in certain circumstances local practices are implemented. In this particular case, the local practice of asking someone who was not a customer to leave the story and unfortunately then followed by a call to the police. Now certainly in some situations a call to the police is justified. Situations where there’s violence or threats or disruptions. That’s not the case and none of that existed. These two gentlemen did not deserve what happened and we are accountable. I am accountable.”

Johnson also revealed he would spend the next 48 hours in the Philadelphia area meeting with both law enforcement and community leaders.

“Now going through this, I’m going to do everything I can to ensure it is fixed and never happens again. Whether that’s changes to the policy and the practice, additional store manager training including training around unconscious bias and we will address this. Now there have been some calls for us to take action on the store manager. I believe that blame is misplaced. In fact, I think the focus of fixing this is on the management. This is a management issue and I am accountable to ensure it’s addressed – the policy, the practice and the training that led to this outcome. Now today I’ve been on the phone with the mayor, the police commissioner and other leaders of the community. I’m looking forward to spending the next two days meeting and visiting with them personally and you have my commitment. We will address this. We’ll be a better company for it.”

Over the last 24 hours, music mogul Russell Simmons has called out the coffee empire for its now-infamous arrest of two black men at a Philadelphia store.

Yesterday, comedian Kevin Hart went to Twitter to single out the coffee franchise but did not call for a boycott.

Saturday afternoon, the coffee conglomerate issued its apology which ultimately fell on deaf ears.