Atlanta rapper Soulja Boy is officially done-done with Gucci. The hip-hop star has announced he’s boycotting the luxury brand following its controversial blackface sweaters.
SB went to Instagram last night (February 8) to announce his lifestyle-changing decision.
A few hours ago, reality TV star Safaree Samuels released his “No Gucci” diss song.
https://www.instagram.com/p/BtpnOHCHda-/
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Yesterday, King of the South T.I. unloaded some insane smoke on Gucci for its racist L.
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This week, Gucci issued a public apology for having a controversial blackface-looking sweater on its website.
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs— gucci (@gucci) February 7, 2019