Snoop Doggie Doggs Expands Retailer Partnerships

Written By Kynedei Iman Hobbs

Doggie Dogg World

Snoop Doggie Doggs, the pet brand co-founded by West Coast rap legend Snoop Dogg has recently announced exciting new partnerships with several retailers. These collaborations come on the heels of the brand's successful Holiday launch with Amazon in 2022, where they introduced a line of luxury pet necessities. 

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Snoop’s Petcare Line Expands

Snoop Doggie Doggs, a pet brand co-founded by Snoop Dogg, SMAC Entertainment, and Little Earth Productions Inc., has recently welcomed many new retailer partnerships. Following the brand’s successful Holiday launch on Amazon in 2022, which featured a line of luxury pet necessities, Snoop Doggie Doggs has expanded its reach by joining forces with Petco, Healthy Spot, PetSmart, Kohl’s, Faire, Pet Supplies Plus, and Wholesale Pet.

Each retailer will offer a unique selection of Snoop Doggie Doggs products, including premium pet apparel, supplies, and accessories. These items range from $14.99 to $19.99, making them accessible to a wide range of pet owners. This expansion into multiple retail partners demonstrates the growing popularity and demand for Snoop Doggie Doggs’ pet brand.

Rob Brandegee, Co-Founder of Little Earth Productions, Inc., expressed his excitement about the new retail partnerships, stating:

“We are absolutely thrilled to introduce our newest retail partners. Seeing what a hit Snoop Doggie Doggs is with consumers has been a dream, and to continue that feeling and momentum with Petco, Healthy Spot, PetSmart, and so many more is surreal. We can’t wait to keep bringing the Dog(g)’s Life to dogs and cats everywhere as we continue to expand throughout this year and beyond.”

The support from these new partnering retailers is expected to propel Snoop Doggie Doggs to even greater success in the pet industry. Reva Choi, Senior Director of Marketing of Healthy Spot, expressed her enthusiasm for the partnership, stating, “As a California-based pet retailer, partnering with Snoop Doggie Doggs made perfect sense. We’re proud to carry this collection of premium pet apparel, supplies, and accessories, and we’ve loved seeing our community embrace the iconic Snoop Doggie Doggs lifestyle.”

While the specific details about the additional retail partners have not been disclosed, it is evident that Snoop Doggie Doggs’ expanding network of retailers will contribute to the brand’s growth and popularity. Pet owners and Snoop Dogg fans can anticipate an even wider availability of the brand’s products in the coming months.

Snoop Dogg Officially Launches New Pet Line, “Snoop Doggie Doggs” With Petco

Snoop Dogg has joined forces with Petco to launch a mission to provide more affordable and high-quality pet care options. The partnership aims to meet the needs of pet owners who want the best for their furry companions without breaking the bank.

Snoop Dogg believes that his pets should look, feel, and smell good. With Petco, the Los Angeles native found everything he needed for his pets, including his pet line Snoop Dogg Doggies. He praises Petco’s for their experts and great deals, allowing him to trust his pets are always fresh.

Since 1993, Snoop has been known for his affinity for dogs, particularly the Doberman breed. He compares dogs like himself and Dobermans to being bargain hunters, always sniffing out the best deals.

Katie Nauman, Petco’s Chief Marketing Officer, emphasizes that the company recognizes the importance of pet parents wanting to provide the best care for their pets while getting the most value for their money. The campaign aims to show that no pet parent should have to compromise on quality when it comes to their pets’ care, regardless of their budget. 

Nauman stated:

“We recognize that pet parents want to get the most for their dollars and are seeking compelling deals for high-quality products wherever they can. With this campaign, we wanted to have some fun while reinforcing that no pet parent should ever have to compromise on the quality of their pets’ care in return for a good deal — that whatever their budget, they can continue to give their pets the same high-quality care they’d want for themselves or any other member of their family.”

Nauman continued to say,

“…seeing this value through the eyes of the ultimate dog and dog dad — ‘Tha Doggfather’ himself — Snoop Dogg gives pet parents a fresh perspective on our comprehensive health and wellness offering at a value they can feel good about.”

Snoop Doggie Doggs, Snoop’s pet line, will be available in all Petco stores starting August 2023. The line will feature various products, including treats, travel gear, beds, bowls, toys, grooming items, and apparel.

In other recent Snoop Dogg news, the rap icon and entrepreneur recently partnered with Jack in the Box for a new “Munchies Meal,” showcasing his commitment to saving money and finding deals.

Updated by Kynedei Hobbs on June 13th 2023.


Snoop Dogg Introduces New Petcare Line, “Snoop Doggie Doggs”

It’s no secret Snoop Dogg can sell just about anything. Now, the Death Row owner has his own pet line, Snoop Doggie Doggs, for pet parents to equip their fur babies with accessories, toys, and apparel.

Snoop’s new pet line called Snoop Doggie Doggs isn’t just for dogs, they also have items for cats as well. The rapper announced on Thursday, just in time for the holidays.

“If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” said Snoop Dogg in a statement.

The pet line has an extensive lineup of pet clothes, plush toys, bowls, leases, and more -reminiscent of Snoop’s most iconic looks. The products are available on Amazon and the line’s official  website.

Snoop is no stranger when it comes to emerging in new business ventures. He has previously collaborated with Martha Stewart on various projects, established his wine brand, and dropped a clothing line that unfortunately went out of business

Despite some slip-ups, Snoop is determined to cater to every dog’s personality, regardless of shade, shape, or size. The apparel line will range in dog sizes from XS-XL. 

The clothing line encourages pet owners to spoil their fur babies to live like royalty.

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Written by Kynedei Iman Hobbs

Kynedei Iman Hobbs is a recent college graduate from the renowned Prairie View A&M University, with a major in Mass Communications. She possesses a deep passion for both News and Entertainment and aspires to excel as an exceptional Entertainment News Reporter, Writer, and Personality. With her sights set on greatness, she is driven to make a significant impact in the field.

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