Social media giant Snapchat is kinda, sorta – really panicking. The video giant is reportedly taking some serious measures to clean itself up after a brutal bashing at the hands of R&B star Rihanna over a disturbing ad.

According to reports, Snapchat is in crisis mode and trying to clean up a messy situation stemming from poking fun at her domestic violence incident with ex-boyfriend Chris Brown in 2009.

A rep from the National Network to End Domestic Violence tells TMZ they were contacted by Snapchat Thursday asking if the social app could bring an NNEDV member onto it’s board. The NNEDV rep we spoke to said their role will be to educate the Snapchat staff on domestic abuse and what’s appropriate to post, so they don’t make similar mistakes again. (TMZ)

Yesterday, a report claimed Snapchat’s stock sunk after getting ripped by RiRi.

Shares of Snap plunged as much as 5 percent to session lows on Thursday after Rihanna instructed her 60.9 million Instagram followers to delete the app. It’s the second time in a month an A-lister has done some serious damage to Snap’s market capitalization. The company’s shares plunged as much as 5 percent, knocking $600 million off the market capitalization. (CNBC)

Earlier the same day, RiRi made headlines after publicly going at Snapchat.

This week, Snapchat issued an apology for allowing the disturbing commercial to run on its app.

Snap told Newsbeat the advert, which was only published in the US, was published “in error” and had been removed immediately. Snap said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.” “We are sorry that this happened,” it added. (BBC)