Social media giant Snapchat is catching some serious heat over a disturbing Rihanna and Chris Brown commercial. The popular video giant has come forward to apologize for running an ad promoting physical violence.

Snapchat pulled its “Would You Rather?” ad, apologized and blamed its placement on an internal error.

Snap told Newsbeat the advert, which was only published in the US, was published “in error” and had been removed immediately. Snap said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.” “We are sorry that this happened,” it added. (BBC)

President Bill Clinton‘s daughter Chelsea even addressed the ad on Twitter.

Coincidentally, reality TV star Kylie Jenner recently threw a major jab at Snapchat.

A few days ago, Rihanna made headlines for becoming the first female musician with two billion Apple Music streams to her name.

The streaming giant shared their list of the 20 most streamed women in music for International Women’s Day on Instagram on Thursday (March 8). Rihanna landed the top spot, closely followed by Taylor Swift (#2), Beyoncé (#3), and Adele (#5). (NME)

Who runs the world? Here are the Top 20 Women in Streaming. #IWD2018

A post shared by Apple Music (@applemusic) on