[With her new placement in a Tiger Beer “The Uncaged” campaign and paving the way for female hip-hop artists in a male-dominated music genre, musician RoxXxan talks to SOHH about her latest business ventures, where she creates her tunes plus why A$AP Rocky and Wiz Khalifa are much more than inspirational.]
Who – approached you about the idea of taking part in pushing Tiger Beer’s “The Uncaged” campaign?
My management and the brand were in discussions for a while and it made sense for me to get involved with the – there are so many exciting things coming up this year too, including my new single. They have been so supportive of my music and giving me a platform to showcase what I am all about – it’s amazing.
What – do you feel is missing, if anything, from the rap game and music biz as a whole in 2018?
I think honesty is missing and more great live performers! Performing is grueling and you need to be fit to get on stage and rap for a whole set – some artists struggle, they just aren’t fit enough, so they rap over a track which I think is lazy. You wouldn’t have seen Tupac doing that!
Where – do you go to create your best musical content?
At home.. my bestie, DJ/ Producer Tayylor Made, brings her laptop and a plug-in USB mic – our pop shield is a bent hanger with tights!! We rest it on an old Van’s shoe box and create all of our best music! Once we’ve written the beat and bars, we go and re-record at a proper studio 🙂
When – did your love for A$AP Rocky come about? We caught your salute to him on IG and love it – is there any debate over his greatness?
A$AP ROCKY and WIZ KHALIFA are my heroes. I love them both for their music and fashion. When they entered the music game, it was a real struggle for both artists as they were so different but it was the breath of fresh air the industry needed!
Why – should people get involved in checking out the Tiger Beer “Uncaged” campaign – aside from the fact you’ve teamed up with them?
Tiger Beer is offering an amazing way to discover new talent with The Uncaged campaign, plus the other people involved are unreal. It’s so diverse and creative, and I am so proud to be part of it. If you’re a musician in the US, you should go to UncagedNights.com to check it out, and submit your audition video.
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