Rihanna’s Sitting On A $1 Billion Savage X Fenty Mountain

Written By Amaar Burton

Billion-Dollar Milestone For RiRi

Music mogul Rihanna's biggest moves lately have been in the fashion industry. Her Savage x Fenty lingerie line is hotter than ever and was recently valued at $1 billion.

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Rihanna’s Savage X Fenty Is Worth A Billion

According to Forbes, the Savage x Fenty brand increased its revenue by more than 200 percent in the last year and is now worth $1 billion. Celebrity endorsers like rapper Megan Thee Stallion, R&B singer Miguel and of course RiRi herself have helped expand the brand among the masses.

“Lawd forgive us for we are Savage 🙌🏾 #XXSavageX@badgalriri

Rihanna’s Topless Photo Sparks International Outrage

The Grammy winner created a worldwide controversy with her recent topless photo on social media. Modeling a pair of Savage x Fenty shorts, RiRi’s choice of jewelry led to accusations of religious insensitivity and cultural appropriation.

“when @PopcaanMusic said ‘me nuh wan ya wear no lingerie tonight fa me girl’

The Internet Calls Out Rihanna For Culture Appropriation

In addition to the photo breaking the Internet for obvious reasons, it also drew the attention of people who felt Rihanna was appropriating Hindu culture. She has not yet addressed the accusations.

“Rihanna wearing a Hindu God on her neck while posing topless is cringey. I swear it’s not hard to respect peoples cultures. Smh.”

Rihanna’s Fenty Fashion House Closing

While RiRi’s Paris-based Fenty fashion house is closing, she and LVMH will be reportedly focusing their time on Fenty Beauty and Fenty Skin. Savage X Fenty will also be at the forefront of LVMH Moët Hennessy Louis Vuitton’s attention, as L Catterton, which LVMH has a stake in, is investing in the lingerie company.

Per reports from both Women’s Wear Daily and Business of Fashion on Wednesday, LVMH and Rihanna have come to an agreement in which the Fenty maison will be closed. In a statement to WWD, an LVMH rep said the luxury conglomerate and the proven multi-hyphenate “have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.” (Yahoo! Finance)

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Written by Amaar Burton

SOHH.com Writer. West Coast bred with some East Coast bias. (Biggie Smalls is still the illest.) Interests include basketball, kickboxing and my twin babies.

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