Miami rapper Rick RossTeflon Don album is projected to sell up to 180,000 copies in its first-week in retail stores.

Based on one-day estimates, Ross could possibly dethrone Eminem‘s Recovery to earn his fourth straight No. 1 solo debut.

Eminem’s four-play may well be about to end. The hip-hop superstar’s four straight weeks at #1 with his Shady/Aftermath/ Interscope album Recovery is being threatened this week by Def Jam/IDJ Miami rapper Rick Ross, whose Teflon Don is on target to do between 170-180k in sales. With placement in Target and Best Buy circulars, Eminem’s Recovery, off just 15% this week, is in the early lead, but the outcome is still very much in doubt. (Hits Daily Double)

This week, Eminem’s Recovery continued its reign on the charts.

Grammy-winning rapper Eminem’s Recovery has shown no signs of slowing down as it scanned 195,500 records this week. According to Nielsen SoundScan, Slim Shady’s latest offering has sold 1,482,500 records in one month of availability. (SOHH Sales Wrap)

Def Jam Senior Marketing VP Chris Atlas recently said the label fully backed Ross’ new album.

“We took the fact that he had so many people working with him on the record and captured it on film and video, which we are releasing around the Web,” Atlas says. “Rick has been working nonstop since the last record feeding stuff to his lifestyle and street base. He’s put out three or four mixtapes, and there is constant messaging to his core.” Atlas says Ross is on a 10-city promotional tour and making club and radio station appearances. Atlas adds that Ross is starting to work with brands, due in part to his recent co-management deal with Sean “Diddy” Combs. “We’re opening him up to working with brands,” Atlas says. “He did some smaller stuff before, and he’s been doing some things with Ciroc [a vodka brand Combs endorses]. But now he’s starting to attract attention from some bigger names. For instance, he’s using the nickname ‘Ricky Rozay,’ so some champagne brands are expressing a desire to do something.” (Billboard)

Last year, Ross’ Deeper Than Rap debuted atop the charts.

Rick Ross’ Deeper Than Rap led the way this week landing at No. 1 with 158,000 scanned discs followed by the Hannah Montana soundtrack which landed at No. 2 with 104,300 copies and Depeche Mode‘s Sounds of the Universe at No. 3 with 80,100 copies. Asher Roth‘s Asleep in the Bread Aisle debuted at No. 5 with 62,000 copies while Chester French‘s Love the Future opened at No. 77 with 6,300 copies. (Sales Wrap)

Check out some recent Rick Ross footage below: