Maybach Music Group’s Rick Ross is pushing for health as wealth. The hip-hop veteran went online this week to encourage his millions of followers to get up and putting in major workout goals.

Ross x Exercise

Last night, Yung Renzel went to his Instagram Story with footage of himself running around. Ross also joked about staying in shape in an effort not to die prematurely.

“Come on baby, let’s get up and work out. Let’s keep that diabetes under control so if you fall down and die your old classmates won’t put the GoFundMe up and be laughing at you. So come on baby, let’s stay in shape.” -Rick Ross’ Instagram Story

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#rickross motivating us to get active!

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High-Key Details

On Wednesday, Rick Ross went to his social media pages to announce a new partnership. Ross shared his excitement about teaming up with cannabis-friendly brand Cookies.

“I’m Excited to announce my new partnership with @cookiesenterprises ‼️‼️ Read the full announcement (link in @cookiesenterprises bio) . . . California Based Lifestyle & Cannabis Brand, COOKIES, Partners With Rick Ross To Launch “COLLINS AVE” . . . The launch is the latest partnership for the iconic brand powered by music legends, Berner and Rick Ross . . . COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, “COLLINS AVE,” in partnership with rap legend, Rick Ross. A natural intersection of culture, music and cannabis, the COLLINS AVE brand includes 3 specially curated strains featuring flavor profiles inspired by Ross’ own identity. . . . Berner and Ross have taken a hands-on approach to this new brand, with strains named, “Collins Ave,” “Pink Rozay” and “Lemon Pepper.”” -Rick Ross’ Instagram

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I’m Excited to announce my new partnership with @cookiesenterprises ‼️‼️ Read the full announcement (link in @cookiesenterprises bio) . . . California Based Lifestyle & Cannabis Brand, COOKIES, Partners With Rick Ross To Launch "COLLINS AVE" . . . The launch is the latest partnership for the iconic brand powered by music legends, Berner and Rick Ross . . . COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, "COLLINS AVE," in partnership with rap legend, Rick Ross.  A natural intersection of culture, music and cannabis, the COLLINS AVE brand includes 3 specially curated strains featuring flavor profiles inspired by Ross' own identity.   . . . Berner and Ross have taken a hands-on approach to this new brand, with strains named, "Collins Ave," "Pink Rozay" and "Lemon Pepper." These in-demand genetics are representative of Ross' connection to Miami and will feature unique illustrations inspired by each flavor profile. The Cookies assortment includes Indica ("Collins Ave") and Hybrid ("Pink Rozay") varieties, while Lemonnade will exclusively feature "Lemon Pepper" on its award-winning Sativa menu. . . . "When it comes to branding and building something long term, Ross gets it," said Berner.  "We have a very similar work ethic and both have spread our wings outside of the music business and what I like most about this partnership is it all happened 100% naturally.  Ross and I met back in the early 2000's at my dispensary in San Francisco.  I never tried to force a music collaboration or anything. When we linked back up recently, everything fell right into place and we are both looking to kill it.  Expect a crazy menu on Collins Ave side with a group project to smoke and ride to." "I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South," said Ross.   "I'm honored to be in partnership with Berner and Cookies, who, in my opinion, are the best in the business.  I love the product and truly stand behind it.  Watch what we do!" . . . The COLLINS AVE strains — Collins Ave, the brand's namesake, Pink Rozay and Lemon

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Wait, There’s More

Ross also shared a statement about what it meant to enter the cannabis retail world. Ricky also vowed to blow people away with the partnership.

“I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South,” said Ross. “I’m honored to be in partnership with Berner and Cookies, who, in my opinion, are the best in the business. I love the product and truly stand behind it. Watch what we do!” . . . The COLLINS AVE strains — Collins Ave, the brand’s namesake, Pink Rozay and Lemon [Pepper].” -Rick Ross’ Instagram

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Excited to announce our new partnership with @richforever‼️‼️ Read the full announcement (link in our bio) . . . California Based Lifestyle & Cannabis Brand, COOKIES, Partners With Rick Ross To Launch "COLLINS AVE" . . . The launch is the latest partnership for the iconic brand powered by music legends, Berner and Rick Ross . . . COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, "COLLINS AVE," in partnership with rap legend, Rick Ross.  A natural intersection of culture, music and cannabis, the COLLINS AVE brand includes 3 specially curated strains featuring flavor profiles inspired by Ross' own identity.   . . . Berner and Ross have taken a hands-on approach to this new brand, with strains named, "Collins Ave," "Pink Rozay" and "Lemon Pepper." These in-demand genetics are representative of Ross' connection to Miami and will feature unique illustrations inspired by each flavor profile. The Cookies assortment includes Indica ("Collins Ave") and Hybrid ("Pink Rozay") varieties, while Lemonnade will exclusively feature "Lemon Pepper" on its award-winning Sativa menu. . . . "When it comes to branding and building something long term, Ross gets it," said Berner.  "We have a very similar work ethic and both have spread our wings outside of the music business and what I like most about this partnership is it all happened 100% naturally.  Ross and I met back in the early 2000's at my dispensary in San Francisco.  I never tried to force a music collaboration or anything. When we linked back up recently, everything fell right into place and we are both looking to kill it.  Expect a crazy menu on Collins Ave side with a group project to smoke and ride to." "I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South," said Ross.   "I'm honored to be in partnership with Berner and Cookies, who, in my opinion, are the best in the business.  I love the product and truly stand behind it.  Watch what we do!" . . . The COLLINS AVE strains — Collins Ave, the brand's namesake, Pink Rozay and Lemon Pepper –are available at Cookies

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Before You Go

Cookies boss Berner previously talked about cracking into the cannabis industry. He delved into how he went from working at the front desk of a dispensary to running his own lifestyle and cannabis-infused Cookies brand.

“Cookies started off as a strain, and then I decided to build a brand around it. I knew we needed our own identity, so I decided to bring it into clothing and music and everything I was doing. It was like a gumbo. [As far as the name,] it was from the taste. You know, the first strain tasted like Thin Mint Girl Scout cookies. Then we came up with Cherry Pie, Cherry Cush, then, later on, came with the sherbets and enchiladas.” (Green Entrepreneur)