In this week’s Pulse Report, we’re going to applaud Reebok for waiting forever before dropping Rick Ross, take a closer look at Big Sean’s new wifey, cringe at Drake breaking the manhood rules by playing dirty with Chris Brown and oh SOHH much more.

[Editor’s Note: The views expressed in this column do not necessarily reflect those of SOHH]

1. Bossy


I don’t want to hear it. There’s a million theories about why Rick Ross and Reebok didn’t work out. You can say nobody wears Reeboks anymore, Ross wasn’t doing any good with the company anyway, the date rape lyrics sealed his fate and so on, but the bottom line is Reebok and Ross came together off the strength of Swizz Beatz. Swizzy had that “Reebok Back” off the “Tupac Back” track a couple years ago and if it wasn’t for him being a creative head for the Classics line, Ross would have never had any connection to Reebok in the first place. I could care less about all of that stuff b/c the thing that irks me the most is how long it took for Reebok to make that decision. Think about it. The song’s been out for months, the petitions have been widespread and the protests have been publicized left and right, yet, Reebok is just now making a move? Huh? Where they do that at?

Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok, a subsidiary of Germany company Adidas, said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)

You knew it was a wrap when Rocko even admitted he couldn’t let the original version of that “U.O.E.-whatever” record survive, so seeing Reebok finally catch on to all of this and cut its ties with him was a no-brainer. Like I said, why did it take so long? They’ve been quiet about the whole situation, even the news was pretty tight-lipped. Why didn’t Reebok say they were considering the situation a few weeks ago when everyone started protesting? Why didn’t Reebok address that New York protest? Haven’t they heard of damage control? Y’all know I stand behind the “NO COMMENT” rule but in this particular case, Reebok hurt themselves by waiting this long.

Got Me A Model?

2. Got Me A Model


Do any of y’all remember that song “Got Me A Model” by RL and Erick Sermon back in the day? Yeah, it’s a decade or so old, but the record was still hot and even though Big Sean didn’t snag himself a model, he got the next best thing: an actress. Now I’m not going to lie to y’all, I’ve never in my entire life on this Earth watched a single episode of “Glee” but this Naya Rivera chick seems pretty legit. I wouldn’t consider her Mrs. Butterworth-worthy, but she’s definitely a looker. Take your eyes off the TV show and get a better look at her right here:

Apparently hip-hop and show tunes make a sweet, sweet harmony. It’s official! Rapper Big Sean and Glee star Naya Rivera stepped out for the first time as a couple on Tuesday. The pair marked their public debut by attending the premiere of new film 42 at the TCL Chinese Theatre in Hollywood. And they make one helluvan attractive couple! With one arm slung around his GF, Sean kept it sharp in an all-black-everything ensemble, while Naya also took the monochromatic note, rocking a gray snakeskin-look slinky dress and white pointed heels. (E! Online)

Personally, I like my ladies a bit more thicker and with some more, uhhhhh, you know, size up above. LOL. I can’t hate on the homie Big Sean. He’s got a gorgeous wifey and what better way to make your boss jealous than to start dating a “real” actress. LOL.

Moment of the Week

3. Moment of the Week: Drake’s Note


First off, LOL!!!!!!! I have no idea if there is any truth to this whole entire allegation, but the idea that Drake personally wrote a note to Chris Brown saying that he did you-know-what-to-you-know-who? That’s just dirty and grimey. I am personally on Team Drake in this so-called beef over Rihanna, but going to some third grader level by writing a little note on a napkin that’s this disrespectful? C’mon Drake. You went too far right there. Funny? Yes. Wrong? Beyond belief.

Moreover, the club over-served Drake and his posse, and had an employee hand Brown a note from Drake that read: “I’m f–king the love of your life,” according to the Strickland suit. The note allegedly led to a “verbal altercation” and that caused a “massive bar brawl that involved bottle throwing, possible gunshots and a general state of riot and disorder,” the suit charges. Strickland was hit in the head and required stitches, reports said at the time. The suit says he endured “severe and disfiguring injuries to his face, head and eyes.” (New York Daily News)

That’s cold-blooded! Like I said, this is coming from Chris Brown’s bodyguard, but if this is true, then applaud Chris Brown for not bringing it up in interviews and putting Drake on blast for acting silly. He could have gone snitching to every media outlet you can think of, but Chris stayed mum and decided to diss Drake on records. If this is true, Drake’s really a piece of work. LOL.

Mrs. Butterworth

4. Mrs. Butterworth: Cassie


Look, Cassie might not have an upper body or lower body, but she’s just so beautiful you can’t help but admire her. When I heard that Diddy was ditching her to try his hand with Kate Upton, something in the back of my head made me jump for joy. Sure, the likelihood that we’d meet up and fall in love is slim to none, but the idea was pretty pleasant. Here’s a quick look at why Diddy may have decided to stick it out and keep going with Cass:

Rappers Say The Darndest Things

5. Rappers Say The Darndest Things

Okay, you all know I don’t normally do this unless it’s something pretty significant and worthy of getting all of the spotlight. We’ve done this with Khia, Lil’ Kim and plenty more, but the latest shine is going to A$AP Rocky for making such an offensive and silly comment about dark-skinned women’s complexions that you would only hope he’s just too dumb to know what he said was ignorant. Give it up to Rocky, he got under my skin with these comments:


“But for real, for me, I feel like with the red lipstick thing it all depends on the pair of complexion. I’m just being for real. You have to be fair skinned to get away with that. Just like if you were to wear like–f*cking for instance, what do dark skin girls have that you know fair skinned girls cant do… Purple lipstick? Naw, that looks stupid on all girls! Purple lipstick, guys! Like, what the f*ck…”

***Weekend time! Can the rain finally go away so we can see some New York Yankees games? LOL. Can y’all believe the NBA playoffs are next weekend? Don’t be surprised if those New York Knicks have your favorite team shook! We want it all this year! With Celtics not having Rondo, Derrick Rose being out, Dwight Howard being out West, the Knicks have a real shot at doing something special this year! We’ll save the trash talk for next week. LOL. I’ll catch y’all on Tuesday! –BB***