The Clipse’s Pusha T will help take rap star Kanye West‘s G.O.O.D. Music label to new heights after being named its president this week.
Kanye announced Pusha’s new executive position at the star-studded company Monday (November 9).
Pusha T, the Grammy®-nominated, multi-platinum artist and producer, and a key architect of today’s post-modern hip-hop/pop universe, has been appointed president, G.O.O.D. Music, it was announced today by label founder Kanye West. In addition to his new role at G.O.O.D. Music, Pusha T is a co-founder (with his brother Gene “No Malice” Thornton) of Play Cloths, a successful street wear line, and as an early investor in Mass Appeal. Pusha T is also a frequent collaborator with the adidas Originals brand, most recently taking part in the brand’s Spring / Summer ‘Superstar’ 2015 campaign. (Press Release)
Last summer, Pusha talked about the delay behind his long-awaited King Push album.
“When you make albums like I do, and it’s based off fanfare and based off touring — I make these albums and I get on the road. It’s not really a radio-driven thing. I get on the road and I see my fans and I touch each and every last one of them. I do that for however long it takes. Then we start the process all over again, making music. So sometimes there’s lag time.” (Billboard)
The Virginia native also revealed a few high-profile producers attached to the album.
“My fans like a certain quality and a certain level of music. Once I give it to them, they seem pretty happy. Anyone else, they can get down with the game if they want to. I’m definitely making this for [the fans] — no holds barred. Nothing to be compromised. I hope everybody stays down. …. [Producers on the album?] Timbaland, Kanye West, Pharrell, The-Dream, Sean Combs…and someone from my hometown who I’ve never, ever worked with before.” (Billboard)
Back in December 2014, Pusha said his long-awaited King Push album would outshine its competition.
“It’s called King Push, and it’s executive produced by Kanye West. I want to say that the music sound bed for it is shaping up to be better than My Name Is My Name. Lyrically, it’s a monster. I’m never cutting corners on that. I feel like the more albums I hear, I know mine’s going to be better. I’ma hear a couple more albums before I say it’s going to be the best one of the year.” (Entertainment Weekly)