Cyrus Langhorne
G.O.O.D. Music president Pusha T has joined forces with hip-hop mogul Jay Z‘s Tidal streaming service to premiere his new “Untouchable” music video.
King Push announced the unexpected visual debut on Instagram Thursday (November 19).
Push recently talked about landing the new presidency at G.O.O.D. Music.
“I take my time, music isn’t a pressure thing for me, it never has been,” he said, explaining that his other enterprises—like his work with adidas—have afforded him the time he needs. “I’ve never been solely dependent on [my music], so I’ve always had the luxury of taking my time and really putting things together. So when I drop, it’s always an event.” (The FADER)
Last week, Pusha treated fans to his “Untouchable” anthem.
“Untouchable”‘s lyrics reference Pusha’s new position as president of G.O.O.D. Music, the Netflix show “Narcos”, the ’90s r&b group Total, and CrossFit, among other things. It also features the lines “I am more U2, I am like Bono with the Edge / In Mexico, f*ck Donald and his pledge,” and “I’m aiming for the moguls, why y’all n*ggas aiming at the locals? / And rap n*ggas broke like them, they’re mere hopeful / Still wishing on a star / The last one to find out that Baby owns the cars.” (Pitchfork)
Earlier the same week, rap star Kanye West announced Pusha’s new executive position at the star-studded company.
Pusha T, the Grammy®-nominated, multi-platinum artist and producer, and a key architect of today’s post-modern hip-hop/pop universe, has been appointed president, G.O.O.D. Music, it was announced today by label founder Kanye West. In addition to his new role at G.O.O.D. Music, Pusha T is a co-founder (with his brother Gene “No Malice” Thornton) of Play Cloths, a successful street wear line, and as an early investor in Mass Appeal. Pusha T is also a frequent collaborator with the adidas Originals brand, most recently taking part in the brand’s Spring / Summer ‘Superstar’ 2015 campaign. (Press Release)
