The “Power” tensions are boiling just two episodes into its fifth season. The series has teased fans with a sneak peek at what’s to come this weekend.
On Thursday, the “Power” social media channels hyped up a potential nasty confrontation between on-screen rivals Tasha St. Patrick and Kanan.
— Power (@Power_STARZ) July 12, 2018
This week, a new scene from this Sunday’s episode landed online featuring actress Garcelle Beauvais.
Earlier in the week, “Power” executive producer 50 Cent reacted to his series fueling the Starz app.
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.