Cyrus Langhorne
The “Power” tensions are boiling just two episodes into its fifth season. The series has teased fans with a sneak peek at what’s to come this weekend.
On Thursday, the “Power” social media channels hyped up a potential nasty confrontation between on-screen rivals Tasha St. Patrick and Kanan.
Can the crew keep the situation under control? Don't miss an all-new #PowerTV this Sunday on the @STARZ App: https://t.co/Ay34fPSoRK pic.twitter.com/X7EnYNppi4
— Power (@Power_STARZ) July 12, 2018
This week, a new scene from this Sunday’s episode landed online featuring actress Garcelle Beauvais.
Earlier in the week, “Power” executive producer 50 Cent reacted to his series fueling the Starz app.
Big numbers… 👏🏾 📸 @50cent @Power_STARZ @STARZ pic.twitter.com/kuXqvFF0dn
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
