Cyrus Langhorne
The “Power” marketing team really knows how to sell a show. The hit series has blessed fans with a sneak peek into what’s to come this Sunday.
On Friday, the “Power” social media channels let loose a 37-second clip featuring actor 50 Cent‘s Kanan character prepping his gang-gang for a drive-by.
Who is Kanan's crew after? Find out when a new episode of #PowerTV drops Sunday on the @STARZ App: https://t.co/Ay34fPANta pic.twitter.com/yc78K9wuZT
— Power (@Power_STARZ) July 20, 2018
Earlier this month, 50 Cent aired out frustrations over Starz having technical issues with getting his “Power” series onto its on-demand channel.
😬 Uh oh… 📸 @50cent @power_starz pic.twitter.com/qGsbiqCion
— SOHH (@sohh) July 8, 2018
Coincidentally, the G-Unit boss recently boasted over “Power” possibly strengthening Starz’s app numbers.
Big numbers… 👏🏾 📸 @50cent @Power_STARZ @STARZ pic.twitter.com/kuXqvFF0dn
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
