“Power” is putting the pressure on fans to either stay off social media or watch each Sunday night broadcast. The series hasn’t wasted anytime and already flirted with storylines after last night’s explosive third episode.
The “Power” social media pages lit up on Monday (July 16) to get fans’ predictions for what’s to come with Tommy and his now-freed dad Teresi.
— Power (@Power_STARZ) July 16, 2018
Throughout last week, “Power” blessed supporters with some scenes from Sunday’s broadcast.
CALLING ALL @Power_STARZ FANS 🗣
— Complex (@Complex) July 13, 2018
— Power (@Power_STARZ) July 13, 2018
Last week, “Power” creator Courtney Kemp put a huge end to a major storyline rumor.
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.