“Power” creator Courtney Kemp is really, really, really giving fans to tune into the best show on STARZ this weekend. The TV executive went to social media this week to hype up protégé 50 Cent‘s highly-anticipated directed episode.

Kemp went to Instagram Friday and co-signed 50’s upcoming broadcast.

On Thursday, Curtis Jackson lit up his Instagram page with a few behind the scenes shots from his episode.

50 went to Instagram this week to reveal his directed episode is a must-see.

50 hopped on Instagram Wednesday and admitted he didn’t like getting pressured into changing up the “Power” intro song.