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Late New York rapper Pop Smoke‘s long-awaited posthumous album isn’t coming out this Friday. Universal Music Group executive Steven Victor has updated fans on the project’s delay.

Victor x Smoke

Steven went online this week to deliver the crushing news that Pop Smoke’s album will be delayed. Victor detailed how much of a major impact Smoke’s music has had on the world.

SOHH TIP: Get ready for Smoke‘s new music. Listen to your favorite music with Apple AirPods Pro – noise-cancelling earbuds and over 24 hours of listening time. Apple AirPods Pro are considered the best buds yet with adjustable fits and sweat resistance.

“Music is the tool of revolution. We have been watching, along with the rest of the world, as long overdue change starts to take root. We have seen Pop’s music become the soundtrack of the moment, unifying the masses.” -Steven Victor’s Instagram

UMG announce that Pop Smoke’s album will be delayed

High-Key Details

Victor ultimately noted the global Black Lives Matter movement as a key reason for pushing the project back. While it won’t drop for weeks, Steven did promise to put out new Pop Smoke music this week.

“Given recent events, we have decided to delay the release of his album out of respect for the movement. “Make It Rain” will be released this Friday, June 12th. The album will be released on July 3rd. Please join us in celebrating Pop Smoke’s legacy. 💫💫💫.” -Steven Victor’s Instagram

Wait, There’s More

Over the past few months, Vic has remembered Smoke on his social media pages. He’s shared pics of himself hanging out alongside the Brooklyn rap star.

View this post on Instagram

simpler times 💔❤️

A post shared by Steven VICTOR (@stevenvictor) on

Before You Go

Earlier this year, rap star 50 Cent hyped up Smoke’s album. The New York rapper vowed to put the project out June 12.

SOHH TIP: Get ready for Smoke‘s new music. Listen to your favorite music with Apple AirPods Pro – noise-cancelling earbuds and over 24 hours of listening time. Apple AirPods Pro are considered the best buds yet with adjustable fits and sweat resistance.