The legacy of slain New York rapper Pop Smoke is living on. With the help of music executive Steven Victor and his family, the late star’s visions are coming true.

Pop x Shoot For The Stars

His family announced through Victor’s Instagram page the Shoot For The Stars Foundation. Pop donated $100K to the non-profit earlier in the year prior to his tragic murder.

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Today, the family of Bashar "Pop Smoke" Jackson is announcing SHOOT FOR THE STARS, a (501(c)(3)) foundation established by Pop Smoke prior to his passing and led by his mother. "The foundation is meant to inspire inner city youth to do just what the name states, 'shoot for the stars,'" Ms. Jackson says, "and help urban youth everywhere turn their pain into champagne by making their dreams a reality." "As [Bashar] traveled around the city, he realized that the technology he had access to during his school years was not the norm for urban schools." Says Ms. Jackson. "It was great fun brainstorming and planning [Shoot for the Stars] with him. I am looking forward to working with the team he put together before he was so tragically taken from us." With everything happening in the world today, I know Bashar would feel the urgency of need, now more than ever before, He strived to inspire youth and would have loved to see people playing his music and dancing in the streets while they marched in the fight for equality and justice. He made music, not only for the kids in his neighborhood but around the world, to inspire them to dream big regardless of their situation. The hope he carried for the next generation will live on through Shoot for the Stars. It was something that was very important to him and we're honored to continue his legacy. This is only the beginning." In summary, Ms. Jackson shares, "We make this announcement and look forward to Pop's debut album via Victor Victor."

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High-Key Details

Smoke will not be forgotten. After “Make It Rain” was posthumously released earlier in June 2020 with a feature from Rowdy Rebel, social media has erupted in support of the slain rising star. Twitter users went off with love for Pop. They mentioned both how great the track is and the amazing potential he had before his tragic murder earlier in 2020.

Wait, There’s More

The drill track was produced by his frequent collaborator 808Melo and stays consistent with his famous sound.

Produced by Yamaica, Rico Beats and 808Melo, the continues the memory of Pop Smoke with another expression of the distinct vocal styling that captivated fans during his career that was cut short. The choice phoned in feature from Rowdy Rebel provides a refrain from the hard-hitting lines from Pop Smoke on the arresting beat. “Make It Rain” is set to be available on a posthumous LP announced back in May. Originally set to release June 12, the drop of the album has now been postponed to July 3 out of respect for the current protests against racial inequality and police brutality. Steven Victor, who worked closely with the rapper, has also helped launch the Victor Victor Foundation, a non-profit which will work to support Black youth through voter registration efforts and aid programs focused on mentorship and emotional support. (Pitchfork)

Before You Go

Pop Smoke’s long-awaited posthumous album didn’t come out last week as it was originally slated to. Universal Music Group executive Victor has updated fans on the project’s delay. Steven went online to deliver the crushing news that Pop Smoke’s album will be delayed. Victor detailed how much of a major impact Smoke’s music has had on the world.

“Music is the tool of revolution. We have been watching, along with the rest of the world, as long overdue change starts to take root. We have seen Pop’s music become the soundtrack of the moment, unifying the masses.” -Steven Victor’s Instagram

UMG announce that Pop Smoke’s album will be delayed