OVO Sound boss Drake knows how to demand attention. The hip-hop heavyweight has lit up Instagram just days away from his annual OVO Fest kicking off.

Last night, Drizzy unloaded handfuls of incredibly detailed outing pics including OVO Fest promo shots, performance moments and a hilarious shot of himself alongside Golden State Warriors’ Draymond Green.

A few days ago, Drake promoted a pair of new Virginia Black commericals.

⛷ @virginiablackwhiskey

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👓 @virginiablackwhiskey

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Last month, Drake treated IG followers to some shots of his dad.

Recently, Bad Boy Records CEO Diddy shined some light on Drake and his dad’s new Virginia Black commercials.