The late rap icon Notorious B.I.G.‘s memory is living large this holiday season. The Brooklyn Nets is paying homage to the hometown hero by partnering up with the Christopher Wallace Foundation to launch a Wonder Why Christmas Missed Us holiday community campaign.
According to a new press release, the NBA team and rap icon’s foundation will get gifts out to underprivileged children.
Taking inspiration from an iconic Notorious B.I.G. lyric, “wonder why Christmas missed us,” from his celebrated song, “Juicy,” the Nets will sell exclusive merchandise items at netsstore.com/Biggie that feature the classic line. Proceeds from the merchandise sales will go the Brooklyn Nets Foundation and the Christopher Wallace Foundation to fund holiday gifts for children in the borough. The items will be available online starting today, Dec. 8. The program will culminate with a holiday party at Barclays Center on Monday, Dec. 18, during which local children will receive gifts.