Reality television star Kim Kardashian West has revealed what potentially catastrophic move her daughter North made on hip-hop heavyweight husband Kanye West‘s The Life Of Pablo album.
According to Kim K, North flushed Yeezy’s smartphone, which had his lyrics, down a toilet.
“Kanye had every single rap in his iPhone before he really started working on [The Life of] Pablo and then North flushed it down the toilet and they could not be retrieved. We sent it to like four places.” (“Kocktails With Khloé”)
Recent reports revealed Ye’s new album had reached nearly 100 million streams since its mass release in early April.
Although sales will likely account for a minuscule piece of his total (The Life of Pablo is for sale only on his website), Kanye West may be a contender for #1 on our next Sales + Plus Streaming (SPS) chart. Since going wide to Spotify, Apple Music and other services last week, preliminary data suggests Pablo (G.O.O.D./Def Jam) is on track for some 90m streams, which would put him at 60k+ SEA. (HITS Daily Double)
A few days prior, Kanye boasted about his album’s wide release on Twitter.
Def Jam also recently weighed-in on the new album’s mass availability.
“In the months to come, Kanye will release new updates, new versions, and new iterations of the album,” the rapper’s label, Def Jam, said in a statement. “An innovative, continuous process, the album will be a living, evolving art project. The Life of Pablo has truly taken on a life of its own.” (MTV)