'

Iconic sports brand Nike is saluting Kevin Durant for just doing it. The popular apparel giant has acknowledged KD’s short-lived but heroic effort to compete in this week’s NBA Finals Game 5.

Nike relied on Instagram last night to acknowledge Durant’s love for basketball fueling his decision to rush back from a potential season-ending injury.

View this post on Instagram

We know who you are. #justdoit

A post shared by Nike Basketball (@nikebasketball) on

This week, Durant’s former teammate Matt Barnes jumped on Instagram and kept it 100 on sports analysts going off on KD’s decision to play.

On Tuesday, diehard sports fan Cam’ron hit up Instagram with a salute to KD for putting his body on the line in an attempt to help the Dubs win a crucial match-up against the Toronto Raptors.

The injury even sparked a heartfelt post from Toronto Raptors super fan Drake.