Seattle Seahawks’ Richard Sherman isn’t sweating over a reported NFL ban on Beats By Dre headphones and wore a pair during pre-game activities this week.
Pictures and footage of Sherman donning the banned headphones prior to this week’s “Monday Night Football” broadcast has popped up online.
Richard Sherman was shown wearing Beats By Dre headphones on ESPN’s telecast tonight right before they discussed him playing Little League with DeSean Jackson. Normally, this would be a pretty dumb premise for a post — and it still kind of is — but it’s pretty amusing that the NFL’s ban of the headphones from appearing on its telecasts didn’t even last a week. (The Big Lead)
Peep the pic of Richard Sherman donning the headphones right here…
According to reports, the league’s deal with headphones competitor Bose motivated its decision.
Beats have become a trendy fashion statement among professional athletes, and Beats have embraced athletes in return with a series of commercials depicting players drowning out critics with the voice of Aloe Blacc. Bose holds a lot of leverage with its contract, however, including the right to keep players from sporting any other manufacturer around their ears. The ban extends from practice interviews to game days to post-game locker room and podium interviews. (SB Nation)
A Beats representative issued a statement on the ban this week.
“Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a Beats spokesperson said. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.” (Statement)
The NFL countered Beats’ comments with its own statement.
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement. “They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.” (SB Nation)