New York rap mogul JAY-Z can’t help but keep sparking drama. NFL star Eric Reid went to social media this week to go at the music icon following his publicized deal with the controversial league.

Reid jumped on Twitter this week to let loose on JAY using his social justice campaign to ultimately put out a line of upcoming clothes called Inspire Change.

Heading into the weekend, buzz developed about JAY teaming up with the NFL and music stars like Meek Mill for an Inspire Change concert and apparel.

The NFL and rap mogul Jay-z provided a first glimpse on how their controversial partnership might work on Friday, announcing a free “Inspire Change” concert to be performed before the league’s opening game on Thursday. Performing at the concert will be Meek Mill, Meghan Trainor and Rapsody, all three of whom have also been named “Inspire Change” advocates. Artists of various genres will reportedly create new music for a Songs of the Season campaign that will debut during games and simultaneously hit streaming platforms. Because this is the NFL, an apparel line also reportedly in the works. (Yahoo! Sports)

The apparel line’s profits are expected to help fund social injustice movements.

The bigger part of the deal, though, is the apparel line — because it seems to have Jay’s fingerprint all over it. After successfully launching his Rocawear and Paper Planes (that Roc Nation logo you see everywhere) … he knows there’s big money in clothing and caps. Roc Nation and the league say the revenue from Inspire Change apparel will fund Inspire Change programs across the U.S. — with a focus on  “economic empowerment, police and community relations, and criminal justice reform.” (TMZ)

A few weeks ago, JAY raised eyebrows after announcing an undisclosed partnership with the NFL and his Roc Nation company.

Earlier this month, JAY-Z and NFL Commissioner Roger Goodell announced that JAY-Z and his production company, Roc Nation, would work with the league as a “live music entertainment strategist.” They’ll work together on Super Bowl halftime programming in addition to the NFL’s Inspire Change nonprofit. (Pitchfork)