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Streaming giant Netflix wants its subscribers to rethink the Bird Box challenge. The digital powerhouse has issued a statement amid growing social media posts going viral showing people putting themselves in dangerous situations.

On Wednesday (January 2), Netflix relied on its Twitter page to urge Bird Box fans to stop reenacting the film with real life situations.

Since the movie came out, various people have shared footage of themselves doing the Bird Box Challenge.

This week, reality TV star Kim Kardashian co-signed the must-see Bird Box flick.

Over the past few days, Bird Box memes have taken over social media.

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