St. Lunatics leader Nelly is keeping a radio station buzzing this weekend with his “Hot In Herre” early 2000’s anthem playing for over 24 hours.
According to reports, Nelly’s infectious track has been used by a West Coast station in light of a big change.
A Bay Area radio station has been playing Nelly’s “Hot In Herre” for over 24 hours nonstop. The station, KVVF’s 105.7, has been playing the song since 3PM yesterday. The reason for this decision is because the station is switching formats and owners, changing from Latino Mix 105.7 to Hot 105.7. “Hot In Herre” is the station’s tongue-in-cheek way of announcing this switch. (Complex)
Last year, Nelly spoke on the importance of putting together a quality solo album.
“This [is] my seventh album and when you’ve been fortunate enough to be in any career 12-13 years, re-inventing yourself and staying hungry in that career is your biggest challenge,” Nelly told The Juice. “You get a chance to do things and change things around but also having to remind yourself that you do have a core audience that like what they like from you. You have to take that core audience and try to get a new audience and combine that with walking the line that a lot of people haven’t been able to do thus far.” (The Juice)
The rap veteran’s previous offering had been met with mixed reactions.
“M.O.” starts with the most boring, ear-numbing collaborations, including the first two singles — the somewhat catchy “Hey Porsche” and the smooth, yet derivative “Get Like Me,” Pharrell’s only puzzling contribution. The better tracks flourish when Nelly doesn’t require serious vocal backup from other artists such as Trey Songz, 2 Chainz, Nelly Furtado and Nicki Minaj. (Standard-Times)
His previous album managed to debut in the Top 10 four years ago.
Grammy-winning rapper Nelly’s 5.0 also debuted on the chart this week landing at No. 10. With a week under his belt, Nelly’s follow-up to 2008’s Brass Knuckles has pushed out 63,600 units. (SOHH Sales Wrap)
Check out Nelly’s “Hot In Herre” music video: