Cyrus Langhorne
New York rapper Nas is really embracing his new "Ultra Black" anthem and giving fans a reason to really get into the must-hear single. The hip-hop veteran has officially launched a new challenge centered on the record's overall theme of celebrating Black power.
Nas’ Ultra Black Challenge
Heading into Thursday, Nasty Nas hit up Instagram to encourage fans to get involved with his new challenge. He also took things a step further by nominating a bunch of high-profile Black celebrities to kick-off the viral trend.
“UltraBlack challenge kicked off by my bro @cormega It’s only right i share my thoughts and nominate some of my brothers / sisters @lupitanyongo @stevestoute @icecube @issarae @kamalaharris @lenawaithe @diddy @hitboy @killermike @chadwickboseman @traceeellisross @dudebro @kyrieirving @kerbito @jungleqb @stevencaplejr @samuelljackson @mrchuckd_pe @kaepernick7”
“Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community. A testament of the times, Ultra Black is a statement to being unapologetically Pro-Black, and thus pro-humanity.”
“While the color black often connotes feelings of darkness, Nas reimagines the term to represent its richness, complexity, and profound beauty. An electrifying phrase honoring the Black community as the life force of culture, the term extends beyond race, class, or creed. It is symbolic of the fortitude, power, legacy, and interconnectedness of all people worldwide. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.” -Nas’ Instagram
A few hours ago, The Firm group member Cormega actually helped launch the “Ultra Black” challenge.
“Exalting in what is condemned ,awareness I descended from where all life begins, ultra black as Miles Davis in a dark room,or the cast iron pan that cooked grandmas food, a seed that came up from the dirt and bloomed to cover the earth,with culture and deep soul like Eddie Levert,ultra black as Ali opposing the draft losing his title but gaining a new one as people’s champ, Serena’s dominance, Aretha’s prominence, Khalid Muhammad’s confidence, the Panthers embodied this,manifestation of ultra black is greatness, and arrest the cops that killed Breonna Taylor they racist! #ultrablack” -Cormega’s Instagram
High-Key Details
Heading into Wednesday, Nasir Jones went to Instagram with pics of himself and former Firm members Cormega and Foxy Brown. One post included Nas and Foxy sharing a magazine cover together.
“KINGIN WITH THE QUEEN @foxybrown ‼️ULTRA BLACK !!! The album THIS FRIDAY 🔇🔇🔇🔇🔇🔇🔇” -Nas’ Instagram
Nas also went way back in time to share a throwback pic hanging out alongside Mega.
“Cormega (white hat) we go back …. Full Circle ⭕️ respect King. This thing of ours. 💯 #kingsdisease Friday! Sosa whattup” -Nas’ Instagram
Wait, There’s More
On Tuesday, Nasty Nas went to Instagram with a major reveal. In addition to having a bunch of newcomers like Fivio Foreign and Don Toliver on his upcoming King’s Disease LP, the rap legend shocked hip-hop fans by revealing his Firm reunion track.
“THE KING’S LIST” -Nas’ Instagram
Before You Go
On Monday, Nasty Nas went to IG to show off the must-see artwork. Although God’s Son is absent from the cover, his name and plenty of royalty signifiers light up the album.
“KING’S DISEASE dropping this Friday 8/21 @hitboy @massappealrecs art by the talented @honeiee” -Nas’ Instagram
