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New York rapper Nas is in full-blown album promotion mode. The hip-hop veteran has flexed his marketing game by hitting up social media to announce a new release of merchandise in support of the newly released NASIR album.

Nas went to Instagram Saturday (June 16) to announce fresh clothing is now available. The hip-hop heavyweight also shared a few moments from Thursday night’s album listening party.

Put Queensbridge on ya back. New merch out now. Link in bio #NASIR

A post shared by Nasir Jones (@nas) on

Album is here. @thegcode Team strong. #NASIR

A post shared by Nasir Jones (@nas) on

Responding to the people all day. #NASIR

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@therealswizzz thx for the Cubans. Album listening. #NASIR

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Earlier in the day, Nas joked about forcing fans to eagerly await his latest solo effort since 2012’s Life Is Good.

On Friday, high-profile comedian Chris Rock hilariously trolled Nas about making fans wait for his LP.

I need this album now.

A post shared by Chris Rock (@chrisrock) on

A few hours prior, G.O.O.D. Music affiliate Mike Dean promised fans would soon receive Nas’ LP.

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