New York rapper Nas is sticking up for legendary rap trio De La Soul. God’s Son has come forward to start a campaign against the group’s parent record label Tommy Boy.

Nasir Jones went to Instagram Wednesday to show his support for De La and call out Tommy Boy amid its alleged shady business practices.

The boycott has even sparked a major co-sign from The Roots’ Questlove.

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I hate that it has come to this. Seriously. But there is no “if I have to choose a side?” #DeLaSoul means everything to me. @WeAreDeLaSoul gave me and millions of music lovers LIFE. I been hoping and wishing and praying for their back catalogue to be made available on digital media FOREVER—-but not like this @tommyboyrecords. This narrative has been going on since the blues, since jazz, since rock n roll, since disco, since soul——-I’m proud of De La for using their voice. Let’s fix this. For the greater good. Let’s be respectful and fair. 90% to the label & 10% to the artist is not fair. Normal protocol is just to 🤷🏾‍♂️ accept that’s how it is nowadays. We can change that. Change starts now. As much as it pains me to not cop 10 of those issues each and share all their timeless work of genius to a generation that has no clue—-join me in standing w De La Soul in this #TommyBOYCOTT. Do y’all understand I been waiting DECADES to finally listen to their awe inspiring work in the car, on lunch break, in the gym, just chillin? I can’t do that to them. Until you do right by the soul? There is no convo.

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Hours prior, De La Soul hit up Instagram to single out Tommy Boy for taking a massive chunk out of their streaming profits.

A few years ago, De La made a bold move to put their music online for diehard fans.