[With the record industry continuing to shrink and artists finding it harder to stand out, digital music marketing company MusicPromoToday is there to help independent musicians have their presence felt online through viral campaigns. Company CEO and co-founder Raffi Keuhnelian tells SOHH why his team is ready to take your brand to the next level.]
We started off with iNexxus.com, now a global digital branding agency, a Google-certified agency that works with Fortune 500 companies and promotes everything from small and medium sized businesses to big name brands and organizations. It’s an innovative digital marketing agency.
It all started when we were meeting with a lot of independent artists and recognized Grammy-nominated artists to promote their videos online , their social links, back when Facebook and YouTube was all new, we saw the importance online visibility and social media would play in the careers of artists . Many of these artists started contacting us to duplicate the online viral campaigns we had run to their peers, and the rest is history…
That’s what made iNexxus branch out and had us create MusicPromoToday to focus on the music industry. It’s been 11 years already and we’ve been focusing on independent artists, record labels, partnerships with industry leaders, more recognized artists and more. It took me and my partner, Anthony Katz, a lot of hard work to build a solid music marketing agency.
Our business tries to focus on different genres of artists whether it’s gospel, rock, house, but I can tell you over 80 percent are hip-hop artists.
We put a lot of emphasis on our brand reputation and customer satisfaction. It’s very important for the word of mouth of satisfied clients, whether it’s artists and people in their surrounding, they have agents, assistants, when word goes out that Music Promo does a successful campaign, I think that’s the best accomplishment for a company like us. We’ve done a lot of successful campaigns with hip-hop artists and that’s how we get a lot of new clients, through that word of mouth.
Whether it’s a Google search or a direct reference, it brings a lot of people who are really talented, ambitious and ready to take that music to another level and they need professional help to get where they need to be. That is where we come in and provide professional advice.
Social media and online presence, being able to manage your reputation online and growing your viral activity is also a challenge for artists who want to top charts. Engagement is key for artists, they need to communicate with their fans and stay loyal to their audience. This is where Music Promo Today offers expert advice.
A number of celebrities are struggling with their online presence, while others are actually capitalizing the benefits of digital marketing whether it’s the Kardashians, The Weeknd, Justin Bieber, Drake, etc. So online reputation is even more important than it was 5 years ago and 10 years ago and will only matter more as time goes by. Whether it’s video, content or design, online presence matters for artists, especially those who are looking to emerge from the sea of talented artists.
More people are online and that’s why it’s important to have an online presence and to make sure your social links are performing and your videos have people talking about you. Music Promo Today increases your brand image and runs successful marketing campaigns.
Everything we offer is becoming more and more important to our artists, so that’s why Music Promo Today is key for providing services and letting you see the benefits in all of this. In this fast-paced industry, you need to be a step ahead.
SOHH: Thank you Raffi, what is the best way for an up and coming artist to contact MusicPromoToday?
Raffi: Email us at [email protected] or call toll free: 1-(800)-986-9185.
Stay connected to Music Promo Today: