“Power” fans aren’t patient enough to wait for Sunday nights to get their fixes. New reports claim way more people are watching the show on the Starz app hours before its live broadcast.
According to reports, nearly one million people rely on the Starz app to get their “Power” fix.
The true power of “Power” lies in its streaming viewership: Season 5 of the 50 Cent-executive produced Starz drama just got 700,000 more streams on the Starz App than it did TV viewers. Re-read that sentence to let it sink in. The return of “Power” drew 2.8 million streams from Sunday through Thursday. The Live + 3 Day Nielsen linear TV tally was 2.1 million total viewers. (The Wrap)
This week, “Power” executive producer 50 Cent reacted to his series fueling the Starz app.
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
A few nights ago, Cash Money Records boss Birdman saluted “Power” executive producer 50 Cent for sending him a show-inspired stash and shared his love for the series.
“My n*gga 50 Cent, sent me a ‘Power’ pack. Congratulations on a new show. We street n*ggas, we need that street sh*t. We need this ‘Power’ sh*t. Shout-out to the champagne too. New bottle of champagne.”